The internet has made the world a lot smaller. Unfortunately, the web has also become more and more densely populated with competitors, who all want to draw attention to their content. The rise of search engines – the best known of which is Google – has therefore been a logical development. Those search engines are…
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Blue Ocean Strategy and Red Ocean Strategy are terms that have been coined by W. Chan Kim and Renée Mauborgne, two professors at the prestigious INSEAD. They describe two different ways to approach a market. Blue Ocean is the ideal way to do business. After all, a blue ocean is the colour it should be.…
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One of the most commonly made mistakes by people visiting our little but mighty country, is that they tend to call it Holland. That’s fine when you are actually IN Holland, but when outside Holland it can be quite insulting to the Dutch people your dealing. To illustrate how this actually works, let us give…
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