Category: business consultancy

6 SEO tips to make sure your content is found by Google and other search engines

The internet has made the world a lot smaller. Unfortunately, the web has also become more and more densely populated with competitors, who all want to draw attention to their content. The rise of search engines – the best known of which is Google – has therefore been a logical development. Those search engines are…
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30 May 2019 0

Red Ocean versus Blue Ocean: why differentiation is essential for a successful business model

Blue Ocean Strategy and Red Ocean Strategy are terms that have been coined by W. Chan Kim and Renée Mauborgne, two professors at the prestigious INSEAD. They describe two different ways to approach a market. Blue Ocean is the ideal way to do business. After all, a blue ocean is the colour it should be.…
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23 May 2019 0